AI Product Management
A five-week intensive program that equips product managers and related professionals with the knowledge and tools to design, build, evaluate, and scale AI-driven products responsibly and effectively, bridging business strategy with technical execution.
5 Weeks
10 hr+ course videos
10 hr+ interactive classes
Course completion certificate
Next Cohort: February 3 - March 3 2026 !
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This five-week program transforms how you think, design, and deliver AI-driven products. You’ll go beyond buzzwords; learning how to turn AI technologies into real business impact.
From AI fundamentals to strategy, validation, development, testing, and iteration, you’ll gain both strategic and hands-on skills. We dive deep into Generative AI, Machine Learning, NLP, and Computer Vision, while also covering AI ethics, user experience, LLMOps, and AI-first product strategies.
You’ll work with real case studies, interactive exercises, and practical tools, from AI Canvas and PRDs to MVP and test planning.
By the end, you’ll be able to design and lead AI products end-to-end, align AI with organizational goals, and manage technical and cross-functional teams with confidence. -
Designed for professionals building the next generation of AI-powered or AI-first products
This program is for:
Product Managers who want to lead AI initiatives.
Aspiring PMs or entrepreneurs looking to build AI-first products.
Leaders and innovators forming or scaling AI teams.
Data, UX, or engineering professionals aiming to connect their expertise with business strategy.
No matter your role, you’ll learn how to identify opportunities, shape strategy, and manage the AI product lifecycle, from data to deployment.
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Strategic insight + practical execution
You don’t need deep technical knowledge—just curiosity and a product mindset.
Through guided frameworks and exercises, you’ll learn how to:Understand how AI technologies connect with product management
Identify and validate high-value AI opportunities
Design AI-first product strategies aligned with business goals
Write and manage AI PRDs and roadmaps
Master the end-to-end AI product lifecycle, including data, model development, and MLOps/LLMOps
Apply ethical, transparent, and compliant AI practices
Lead cross-functional teams and continuously improve products using feedback, testing, and evaluation
Every concept is made tangible through step-by-step activities and case studies—helping you translate theory into practice immediately.
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5 Weeks. 10+ Hours of Video Learning + 10+ Hours of Interactive Sessions. 100% Action-Oriented.
A blend of asynchronous video lectures and interactive cohort sessions gives you both flexibility and collaboration.
Week 1 – Foundations of AI & Product Management
Understand the AI landscape, core technologies (ML, NLP, CV, GenAI), data foundations, ethics, and how they intersect with product management.
Hands-on: AI concept mapping and solution brainstorming.Week 2 – Identifying & Validating AI Opportunities
Use frameworks like AI Canvas and Pain–Gain Mapping to find and evaluate high-impact AI opportunities.
Learn agile AI methods, UX principles, and MLOps basics to move from idea to feasibility.Week 3 – AI Product Strategy & Metrics
Craft winning strategies and success frameworks.
Define North Star Metrics, OKRs, KPIs, and learn how to measure engagement, satisfaction, trust, and model quality.
Apply everything through the a Fashion E-Commerce Chatbot case study.Week 4 – AI PRDs, Testing, and Roadmaps
Adopt the Working Backwards approach, create full PRDs, and plan your roadmap.
Learn how to test AI products—A/B tests, hallucination control, bias detection, and AI Eval (LLM-as-a-Judge).Week 5 – Scaling AI Products & Future Trends
Dive into Build vs Buy vs Partner frameworks, synthetic data, multi-modal design, Generative AI optimization, and AI copilots.
End with a capstone strategy session on evaluation, compliance, and continuous improvement. -
AI Product Management training cohorts are run together with Brick Institute. Please follow the enrollment links for each cohort with the following links:
English cohort - Coming Soon in February 2026!
Turkish cohort - November 8 till December 6, 2025 - Enrollment link
What awaits you in this training?
FAQs
What’s included in this course?
By enrolling this course, you will have access to 10+ hours long video content for 5 weeks of syllabus. And each week you will have access to live-interactive-sessions, where you meet with other participants and tackle case studies, that take roughly 2hours.
Will I get a certificate?
Yes, at the end of the course, you are going to get a course completion certificate that’s issued by Brick.Institute.
I work full-time, what’s the expected time commitment?
Almost all of the participants of this course are full-time working professionals. Each week’s video content will be shared with you in advance, and you can watch & learn at your own self-pace. Interactive-live sessions are also being recorded and uploaded to the same portal you’ll find the video content.
I have more questions. Who shall I contact?
Please feel free to contact the course designer & instructor, Serkan Baydin, via serkan@aiproduct.institute
Can this course be a private / corporate training course too?
Of course! Please feel free to contact the course designer & instructor, Serkan Baydin, via serkan@aiproduct.institute to discuss your needs, time commitments, etc.
Who is the instructor?
Your instructor is Serkan Baydin, an AI Product Leader who’s spent the last 16+ years building and scaling AI-first and AI-augmented products that millions of people use — at places like Yandex, Zalando, Insider, HeyJobs, XING, and now Statista. He’s led teams turning machine learning and big ideas into real impact, from smarter search and recommendations to personalized marketplaces. Today, he helps startups and product managers master the art of building products that matter — with AI when it makes sense, and without it when it doesn’t.
Website: https://www.serkanbaydin.me/
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